about the collection
"Sleepy Joe".
A nickname that became a meme. Repeated, repurposed, etched into the collective imagination. Less an attack than a symbol: weariness of power, an endless media loop.
This collection captures that suspended moment between seriousness and absurdity.
Corduroy cap, organic cotton t-shirt, GOTS certified hoodie.
All embroidered in Europe.
DROP 01 — Available while the world still yawns.